A Unimax Journey with SLEDP
Unimax, a logistics business headquartered in Freetown, is breaking barriers in a male-dominated industry under the leadership of Fatima, its founder and Managing Director. Specializing in door-to-door delivery, shipping, forwarding, clearing, and haulage, UNIMAX stands out as a testament to women’s resilience and entrepreneurship.
(Fatima Sesay on her delivery bike)
Fatima’s journey has been marked by challenges typical of a woman operating in a male-dominated field. From facing exploitation in servicing automobiles to struggling with staff retention, she encountered numerous obstacles along the way. However, her determination to succeed remained unshaken.
Her introduction to the Sierra Leone Economic Diversification Project (SLEDP) came through a friend’s recommendation and an advertisement. Witnessing the transformative impact SLEDP had on other businesses, Fatima seized the opportunity to apply, recognizing the potential to elevate her enterprise.
(Carge truck that does cross-country delivery)
“My participation in the SLEDP program brought invaluable benefits to UNIMAX. From receiving technical advice to establishing a robust business structure and accessing funding, SLEDP’s and World Bank intervention enabled us to expand our services and grow our business. It’s truly been a transformative experience.” – Fatima Sesay
(8 delivery bikes on display)
Fatima’s business underwent a remarkable transformation. SLEDP’s intervention enabled UNIMAX to expand its services, including acquiring a cargo truck for cross-country deliveries to Liberia and procuring an additional 10 bikes for enhanced operations.
Fatima’s advice to fellow women entrepreneurs resonates with her journey: “I believe that dedication, professionalism, and excellence are paramount. It is important to represent one’s brand with integrity and the impact of hard work and commitment.” – Fatima Sesay
(CEO of Unimax and her employees)
UNIMAX’s contributions to the economy are significant, with over 100,000 deliveries completed for various businesses, including prestigious clients like Sierra Leone Brewery. Employing over 12 staff and providing training opportunities, UNIMAX exemplifies the positive impact of women-led businesses on local communities.
In years to come, UNIMAX envisions further expansion, with plans to increase its vehicle fleet and establish branches in neighbouring countries. With a vision to dominate the delivery business in Sierra Leone, UNIMAX’s journey reflects the spirit of resilience, innovation, and empowerment driving women entrepreneurs forward.
