Elizabeth Adama James: Mobonde Restaurant Redefining the Culinary Experience in Sierra Leone

Nestled in the heart of Freetown on King Herman Road, Mobonde Restaurant has become a culinary landmark, known for its exceptional food, welcoming ambiance, and top-notch service. At the forefront of this thriving business is Elizabeth Adama James, a visionary entrepreneur who has turned her restaurant into a go-to destination for food lovers, corporate clients, and community gatherings.

Like many businesses in the food and hospitality sector, Mobonde faced significant challenges before joining the Sierra Leone Economic Diversification Project (SLEDP). Fluctuating customer footfall, limited marketing reach, operational inefficiencies, and unreliable electricity supply hindered the restaurant’s ability to thrive. Managing costs while maintaining exceptional food quality and service was a constant struggle.

However, Elizabeth’s determination to take her business to the next level led her to the SLEDP Technical Assistance and Matching Grant Programme – a decision that transformed Mobonde Restaurant into one of the most sought-after dining experiences in Freetown.
Revamping Operations & Elevating Customer ExperienceThrough SLEDP’s expert guidance, Elizabeth refined her business strategies, learning how to streamline operations, optimize menu offerings, and enhance customer engagement. This newfound knowledge helped her reduce inefficiencies, increase profitability, and improve overall customer satisfaction.

With the SLEDP grant, Mobonde Restaurant underwent a remarkable facelift and operational upgrade, including:
•⁠ ⁠Modernized kitchen equipment – enhancing food quality and preparation efficiency.
•⁠ ⁠Renovated dining space – with stylish furniture, plasma TVs, and standing air conditioners, creating a more inviting atmosphere.
•⁠ ⁠Solar panel installation – solving energy supply issues and ensuring uninterrupted operations.
•⁠ ⁠Targeted marketing campaigns – boosting visibility and attracting a broader clientele.
•⁠ ⁠Acquisition of a delivery van – expanding catering and food delivery services to corporate clients and private events.
Expanding Reach & Creating Unforgettable Experiences
Mobonde Restaurant is not just a place to eat – it’s a culinary experience. The business has now evolved to offer:
•⁠ ⁠Diverse menu options – featuring locally sourced ingredients and a fusion of flavors.
•⁠ ⁠Catering services – for corporate events, weddings, funerals, and private gatherings.
•⁠ ⁠Takeout and delivery services – bringing quality meals to more customers across Freetown and beyond.
•⁠ ⁠Cooking classes – engaging the community and inspiring a love for food.

With these innovations, Mobonde has cemented its reputation as a local favorite, attracting customers from neighboring towns and cities. The restaurant has secured catering contracts with CARITAS Freetown, NRA, NASSIT, the Ministry of Transport, and the Ministry of Information, providing meals for workshops, seminars, and corporate events.Impressive Growth & Lasting Impact

Since implementing changes through SLEDP, Mabonde has achieved phenomenal results:
•⁠ ⁠30% revenue growth – driven by increased customer traffic and improved service offerings.
•⁠ ⁠10 new jobs created – boosting local employment opportunities for chefs, servers, and support staff.
•⁠ ⁠5,000+ customers served monthly – creating a vibrant social space for families, professionals, and food lovers.

A Bright Future for Mobonde Restaurant
Elizabeth envisions an even greater future for Mobonde one where her restaurant expands into a multi-location brand, setting new standards in the food and hospitality industry in Sierra Leone. With continued innovation and dedication, she is poised to lead a culinary revolution that inspires others. Her advice to women entrepreneurs
“Believe in your vision, embrace learning, and never be afraid to dream big. The right support and determination can take your business to heights you never imagined.”
Thanks to SLEDP, the World Bank, and Innovation SL, Mobonde Restaurant is no longer just a dining establishment, it’s a testament to resilience, growth, and excellence in entrepreneurship.