“Creative Thinking and Innovation are Key to Unlocking Entrepreneurial Potential” SLEDP Coordinator

Coordinator of the Sierra Leone Economic Diversification Project (SLEDP), Mary Jalloh emphasized the critical importance of creative thinking and innovation in driving entrepreneurial success.

She made this statement during her address to entrepreneurs and key stakeholders at the Pitch/Demo Competition and Seminar/Networking event hosted by the Africa Institute for Development & Equity (AIDE-SL) on the 24th and 25th September, 2024.

Mary Jalloh, SLEDP Coordinator.

Madam Jalloh encouraged entrepreneurs to leverage technical assistance in order to effectively structure their businesses and enhance profitability. “When entrepreneurs are equipped with the right tools and support, they are better positioned to drive economic growth,” she stated.

Under the theme “Investing in Sierra Leone through Diversified Investment,” the event brought together entrepreneurs, financial institutions, and stakeholders to discuss the importance of access to finance for Small and Medium Enterprises (SMEs) and created the platform for young entrepreneurs to pitch their business ideas and showcase innovative products.

Entrepreneurs and Financial Institutions Discussing the Importance of Access to Finance for Small and Medium Enterprises (SMEs)

Oswald Dundas, Winner of the Pitch Competition Displaying his Water Light Technology Product.

Vandi Sylvanus Konneh, Runner Up of the Pitch Competition Presenting his Energy Solution Product.

Kadiatu Aziz Kamara, Second Runner up of the Pitch Competition

AIDE-SL is an Emerging Business Development Service (BDS) Provider that benefited from the second cohort of the SLEDP’s technical support and grant financing. This World Bank funded initiative continues to bolster entrepreneurship, fostering innovation and economic diversification in Sierra Leone.

 

Mohamed Sesay, Chief Executive Officer, AIDE-SL., Delivering the Welcome Address.

Judges of the Pitch Competition